Before Donald J. Trump became president of the United States, his claim to fame was as a successful real estate tycoon. That was the public image. His real success (and it was real success) was branding his name to a point that he made lots of money from licensing agreements where he sold his name which meant investing only his brand, not his money.
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December 2024
B. Jay CooperB. Jay is a former deputy White House press secretary to Presidents Reagan and George H.W. Bush. He also headed the communications offices at the Republican National Committee, U.S. Department of Commerce, and Yale University. He is a former reporter and is the retired deputy managing director of APCO Worldwide's Washington, D.C., office. |