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The Screaming Moderate

Sarah Palin, The Brand

7/11/2013

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PictureActually, this is Tina Fey, but I liked the "wink" image
No revelation here but Sarah Palin is one piece of work. A successful piece of work.

Here’s a person who became the first Republican woman named to a national ticket (and is the Number One Reason for some – me included – voting against that ticket). Then, she resigns the governorship of Alaska after serving just half the term to go make money – so much for dedication to public service. 

She proclaims all kinds of crazy positions. For example there was this:  "[W]hat a bizarre time we’re in…when a judge will say to little children that you can’t say the Pledge of Allegiance, but you must learn that homosexuality is normal and you should try it.” Oh, wait, that was Michelle Bachman. Then there was: "I want people in Minnesota armed and dangerous on this issue of the energy tax, because we need to fight back.” Damn, that was Bachman too.

How about: "They are also building schools for the Afghan children so that there is hope and opportunity in our neighboring country of Afghanistan." Yeah, that was Palin. I guess she could see lungee (turbans) from her front
porch.

Now Palin is hinting she’ll run for the Senate from Alaska, a state where her poll numbers are not good. People don’t line up to support you when you already ran away from one job they elected you to do. Kind of hurts your
credibility.

One thing Sarah is very good at is “building her brand” as they say. We all are a brand, apparently. We used to be individuals. But with the InterWeb and Tweeting and blogging and Facebooking, speaking fees and talking head fees,  being a brand is far better than being a person, it seems. It pays better anyway.


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    B. Jay Cooper

    B. Jay is a former deputy White House press secretary to Presidents Reagan and George H.W. Bush. He also headed the communications offices at the Republican National Committee, U.S. Department of Commerce, and Yale University. He is a former reporter and is the retired deputy managing director of APCO Worldwide's Washington, D.C., office.
    He is the father of three daughters and grandfather of five boys and one girl. He lives in Marion, Mass.

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